If you’re trying to get cleaning clients without spending money on ads, Facebook can work incredibly well — if you use it like a business owner, not a side hustler.

Most cleaners fail on Facebook for one reason:
They show up hoping someone hires them instead of positioning themselves as the obvious professional choice.

Let’s fix that.

These are the exact steps I used to go from winging it to booking quality clients — the kind who pay on time, respect boundaries, and don’t argue over price.

1️⃣ Create a Real Facebook Business Page (Not Just Random Posts)

Your Facebook page is your storefront.

It’s the first place people check when someone tags you or clicks your name in a local group. And if it looks half-done, outdated, or casual, that trust disappears fast.

Your page should:

• Use a clean, professional profile photo

• Clearly state what you do (no vague bios)

• Show real work — not stock photos

• Make it easy to contact you

This isn’t about being fancy.
It’s about signaling: “I run a real business.”

2️⃣ Optimize Your Personal Profile (This Is Free Visibility)

Here’s what most cleaners miss.

Even if you’re not “posting about cleaning all the time,” people still check your personal profile before reaching out.

So make it obvious what you do.

Simple fixes:

• Add your business name to your intro

• Update your About section with one confident line

• Use a cover image that shows your work or mentions your service

When someone clicks your profile after seeing your comment in a local group, they should instantly know:
👉 This person is a professional.

3️⃣ Show Up in Local Groups — Without Pitching

This is where Facebook actually works.

Join:

• neighborhood groups

• mom groups

• school or community pages

But don’t sell.

Answer questions.
Give helpful advice.
Show up consistently.

When someone asks, “Does anyone know a good cleaner?”
Your name gets tagged — without you asking.

Why Facebook Clients Fall Apart for Most Cleaners

Here’s the part no one talks about.

Getting leads is easy.
Handling them well is where cleaners lose money.

If you don’t have:

• a clear process

• confident pricing

• boundaries you enforce

Facebook leads quickly turn into:

• price shoppers

• time wasters

• “just one more thing” clients

That’s not a Facebook problem.
That’s a business systems problem.\

🚨 Ready to Stop Guessing What to Say When They Message You?

That’s exactly why I built Profitable Cleaner Society.

It’s my monthly membership for solo cleaners who want to stop winging it and start running their business like professionals — even when leads come fast.

Inside the Society, we work on:
✔ What to say when Facebook leads reach out
✔ How to pre-screen clients before they waste your time
✔ Pricing confidently without backtracking
✔ Setting boundaries clients respect
✔ Turning interest into booked, recurring work

This isn’t about getting more leads.
It’s about handling the ones you already get correctly.

If you’re done guessing, done undercharging, and done hoping it works out…

Join Profitable Cleaner Society and learn how to convert leads into real income.

Check out the Society Here

P.S. The $14.97 founding member rate won’t be around forever. Lock it in now and start running this like a real business.

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For over 30 years, Trisha built and ran her own successful cleaning business, handpicking her schedule and consistently earning $5,000+ a month—all while working part-time as a solo cleaner. Now, she’s here to help you do the same! Whether you’re just starting solo or already have a small team, Trisha’s vast experience can help you grow your business and boost profits without adding more hours. She'll teach you how to avoid common mistakes new cleaning business owners make and run your business profitably from day one. With over three decades of experience, learning from Trisha is the fastest, most reliable way to launch or scale your thriving cleaning business!